The BMW Experience Apple Way
Did you ever walk into a shop with a genuine curiosity about a new product, just to be driven out by the hard sell of an over enthusiastic sales person? Well, if u don’t like this way, the BMW experience in the Apple way is for you!
Was it in a car dealership? If so, you’re not the only one, as the pressure to meet monthly sales targets results in an uncomfortable experience for many customers.
That being said, it almost certainly wasn’t in an Apple shop, where their Geniuses help and support you, not push you.
BMW is one of the car companies that has learned from this and is now applying their own take on the Genius programme. They are putting tech savvy staff in the dealership to give the customer the information they need to be able to make their own decisions. Allowing the customer to feel they have 100% of the information required to commit to that great new product.
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The automotive industry is going through a transformation, bringing customer satisfaction to the fore from the first point of contact.
At Bare International, we are ensuring that transformation meets the needs of the demanding customer like you. We make sure the car brands get the information they need to make the transformation happen.
Key for the research is our Evaluators.
As an Evaluator you go out and give us feedback on how the car dealers are handling the customer experience. Act as a potential customer who is interested in buying a new car. You evaluate the service and have fun doing your test drives.
- Flexible days and times to choose from.
- You can visit multiple dealers.
- All missions are paid.
You need to have a driver’s license and be between 21-65 years of age.
Once you’ve registered we’ll help you schedule your visits.
