Mystery Shopping.

How Mystery Visits Work.

Mystery Shopping is a well-known method of customer research. Leverage BARE International’s 30 years of experience that has taken this tried and true method to new levels to evaluate your customers’ experiences. Using calls, clicks or visits our global workforce of evaluators follow predefined scenarios. Evaluators record their experience at various touch points throughout the customer journey. Photos and videos can also be collected to visually record an evaluator’s experience interacting with your brand.

As part of a custom research program, mystery shopping can be used to gauge:

Location Cleanliness

Receive an overview on the up-keep of your location and parameters without having to make personal on-site visits.

Employee Professionalism

Find out how pleasant your employees are to engage with and how professionally they present themselves.

Safety Audit

Ensure your locations are maintained beyond standards. Safety is a key focus and BARE is here to ensure your standards are upheld.

Signage/POP Audit

Ensure your marketing materials and signage are posted according to brand standards and maintained. Branding is a key focus and BARE is here to ensure your standards are upheld.

Experience Consistency

Evaluate the consistency in the customer experience over time.

Pricing

Discover and record pricing from your competitors and other organizations.

Methodologies

In Person

Evaluators visit your location in person to perform a previously defined scenario. The evaluator will record their experience at various touch points throughout the customer journey, reporting their experience using our live dashboard technology. Insights may include:

Phone

An Evaluator will record their experience at various touch points throughout the phone discussion. These calls can be made to individual locations or to your Customer Support Center. Select evaluations may include audio recording for a true share of the experience. Calls can be recorded for a true share of the experience which may include insights around:

Web

Evaluators provide information on every aspect of the customer interaction with your business via your website, online chat feature, and/or mobile app. Insights may include:

ease of navigation
technical operations
purchase process efficiency
employee-customer relations, including AI interactions

SCHEDULE A CONSULTATION FOR YOUR BUSINESS

You can and should, see your business through your customers’ eyes. BARE’s customer experience research can provide you with critical data to make meaningful business decisions.

Complimentary Consultation*

REQUEST A QUOTE

*Restrictions and Limitations apply.

BENCHMARK STUDY

HEALTH & FITNESS

BARE International’s Customer Satisfaction Benchmark Study indicates that 48.5% of health and fitness club members are not satisfied with their current club membership.

ACCESS BENCHMARK STUDIES FROM BARE

“BARE International restored trust in the mystery shopping program across the company with their operational excellence and professionalism in every market.”

Jennifer Rice
Head of Insight
The Body Shop

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