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Let’s start with some touristic information:

Located in the valley of the Scheldt-river in the North of Belgium, the city of Antwerp is internationally renowned for a couple of pretty nice things: It carries the nickname ‘Diamond Capital of the World’, is home to the 2nd biggest port of Europe and to one of the most beautiful railway stations in the world, was the hometown of famous painters such as Sir Anthony van Dyck and Peter Paul Rubens etc.

Surprisingly though, there has never been a tourist guide in the world who has mentioned that in Antwerp, you will also find the 2nd oldest Bare Associates International branch, preceded only by the home office in Fairfax, Virginia. At least… not until now: Antwerp office in 5 touristic bullet points!

 

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Vivid history

Truth be told, for a very long time, nothing worth mentioning happened in this building really. But that has changed recently, because in August 2012, after having worked elsewhere in the city for 15 years, the Bare employees could begin to call this building their workplace. Ever since that beautiful day of summer, so many things have happened: Hundreds of clients have visited the office, thousands of coffees have been drunk, millions of phone calls have been made, billions of emails have been sent and received, and so on.

Incredible location

The Antwerp office is located in a street called Meir, which is known as the biggest shopping street of the city. With current retail and luxury clients close-by and possible clients even closer, this location is ideal to host a mystery shopping company. It’s only natural that the employees use their lunchbreak to check out the local businesses from time to time, obviously just for the sake of the company.

Exquisite architecture

Lots of bricks, many windows, several floors and a big bird on top. Fancy!

Epicentre of culture

On any day of the week, you will be able to enjoy a harmonious musical composition, produced by cars, trams, horse carriages and drunk students on beer bikes. However, if you visit the city in the summertime, you might be in for an extra treat, brought to you by one of the many street performers: An opera singer who makes you believe that you have frontline tickets at the Scala of Milan; a pianist, a guitarist and a saxophone player who seem to come straight out of the Royal Albert Hall in London; or even a giant granny rolling by in her wheelchair, like it happened right in front of the office on the 19th of June 2015. True story!

 

Remarkable people

And similarly to many great buildings, this one as well has been given colour by the people working in it. It doesn’t matter who you are, if you are reading this, you will most likely know at least one person working in this office that you simply adore… or love… or like… or of which you can tolerate that (s)he communicates with you… hopefully…

Anyhow, a fact is that this building is a working home to people from many different nationalities (currently 13!), covering a total of more than 10 different languages. An office that is populated by people that accidentally eat the food of their colleagues, people that only realize at night in the pub that they have edited the report of a newcomer that day (“Oh yeah, I thought that name looked familiar!”), people that give Secret Santa gifts to colleagues for which those have no use whatsoever… And always with a smile on their faces!

In short: A cheerful bunch, in a cherished office, in a charming city. Cheers!
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Author: DavyDSCF4922_resized2

Davy is active in the BARE International office in Antwerp. He has a Master’s degree in Multilingual Communication, and can get himself understood properly in 5 languages. Professionally he’s mostly busy with cars and wireless speakers, topics he’s fond of in his private life as well – apart from other hobbies, such as travelling, cooking, cycling and football.

 


Interested in becoming an Evaluator with BARE International?

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write a letter to Budapest

Dear Budapest,

 

It all happened on June 8th when we were told we would have the chance to come and visit you.

What an excitement… Your Danube, your bars, your nice people, we have heard so much about you that we couldn’t wait anymore to finally meet you.

Here we are… Thursday evening, rushing after work, getting on the plane…it didn’t take us more than two hours to reach you and we could already see you from the sky, you already looked amazing.

57b825f6663c2cb9844275e6e435169a8784496a75c7be74cepimgpsh_fullsize_distrOnce we arrived we saw people everywhere. Your streets were so vibrant and alive. It almost felt as if everyone knew we were coming.

The atmosphere at work was really nice. Our colleagues welcomed us so warmly, it did not feel as if it was the first time we met them. It was as if we knew each other all along. We were so happy we could talk to one another personally instead of via Skype or email. We were happy we had the opportunity to meet and get to know one another. We could finally match faces with the names that we often heard.

Budapest, your sun, your thermal baths, your amazing hills on the Buda side, your restaurants… We would like to say: your everything is amazing. Unfortunately we were too short on time… We assume that you were trying to tell us we should come back to visit you again.

See you next time Budapest, we cannot wait!

 

Yours,

Ikram & Meriem

PS.: If we were mystery evaluators in Budapest, we would say that we did not do it for the shop fee. We did it to explore the beautiful city. We did it for the lovely memories we got in exchange. The shop fee is the city itself and beyond!

 

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Author: Ikram20160925_210646

Ikram has been a part of the Bare team for more than a year now. She is a native French speaker, but also speaks English, Arabic and Spanish. She studied translation and had the opportunity to live in both Syria and Egypt during her studies. Within the Bare team she is a real community builder who tries to work on activities and relations inwards and outwards of the company. She loves traveling, reading and discovering new cultures.

 

 

Author: Meriem87ac2f4d7500464597836526f441c9dccf3782a2e56f23958apimgpsh_fullsize_distr

Meriem has been working for Bare International for 1 year now, and she is mainly responsible for projects in Belgium. In her free time she loves spending quality time with her family – especially with her 3-year-old son. She is very outgoing: loves having fun, shopping, travelling and having deep conversations with her loved ones. She has a degree in Office and Data Management.

 

 


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I’ll keep the introductions brief: all you need to know is that I lived in one country (Scotland) my whole life, and have now been living in another country (Hungary) for the past couple of months, indeed for the next year… and possibly beyond.

The reasons are various, though what’s important is right now (for this blog) is just how the Dickens all of it has been – moving to an entirely new country, which happens to be on the opposite side of the continent, where you don’t speak the language, nor quite understand the currency (367HUF = 1GBP?!).
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Here are three things I’ll mention for now:
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1. A Whole New World (Country)
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I should probably start off with the most profound change of the past four-and-a-bit weeks: an actual switching of country. Not just a change of scenery, or a new view from your bedroom window, but a real, 100% genuine ”everything’s different” kind of altering you don’t normally find everyday.
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I mean, yes – upping sticks from one nation to another where you can’t even read the ”open/closed” sign on a shop door is quite the change of pace; but having to learn (or relearn) an entirely new set of skills and routines is just as jarring/intimidating/exhilerating/exciting!
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Having spent most of the past few years in and around Edinburgh was actually pretty good training for living in and around Budapest: lots of people, lots of traffic, and a frankly ridiculous amount of pretty sights from both a man-made and natural perspective. The architecture of both cities are, of course, world famous. It’s a rare joy to go walkabout in an unfamiliar city and consistently be impressed with what you’re looking at. Oh, and without question Budapest (indeed, many other European cities) has one advantage over Edinburgh in one aspect: the travel pass. For just over £25, this shiny ticket will see you right for a full month, letting you go by bus (trolley bus or regular), tram, metro, train, and even boat absolutely anywhere within the city limits, an unlimited number of times. I cannot overstate how much peace of mind this gives.

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2. All Walks Of Life (Culture)
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Remember that bit before when I said ”everything’s different”?
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Not completely true. Yes, there are many differences: cinemas only serve salted popcorn, Hungarian men shave their armpits (not in Scotland), but there are also similarities. Food is very similar, and the Hungarian/Scottish sense of humour makes for natural bedfellows. Working in BARE International’s Budapest office helps ease any cultureshock or homesickness-inducing anxiety. As we work so closely with our friends in Belgium, a real team spirit is palpable. Everyone is contstantly on skype for both the most important conference calls and the smallest of questions. Even further, technology enables us to interact with offices even further afield, with the USA, India and China all reachable at the click of a mouse. It’s a cliché, but being able to actually speak to and hear a person in real time goes a long way. You get a feeling of presence, therefore the most enjoyable and efficient work can happen.

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3. Ain’t No Sunshine (Climate)
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In Scotland, there’s the saying, ”If you don’t like the weather, wait for five minutes”. The Brits are (in)famous for their obession with small talk relating to amateur meteorology, and thanks to the mercurial nature of clouds above the UK, it’s not unfounded. It’s pretty much given that in the months of July, August and September, the weather in Budapest is rarely anything other than tan-tastic sunshine. Almost certainly more than these three, but I haven’t experienced others first hand. One of the first things talked about if I mention I’m living in Hungary is how I’m surviving being a milk bottle-coloured Scot (spoilers: SPF is my new BFF). For native Hungarians, however, conversations about how the weather is would become repetative pretty quickly.
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A quick note on hearing the Hungarian language day in, day out: at first it may sound quite argumentative, so even if you hear a mother and daughter talking perfectly well about how they slept last night, it’s easy to mistake it for a long-brewing fight.

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BONUS 4TH POINT!

4. Faster Than A Speeding Bullet (Commute)
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The absolute cherry on the cake in regards to my moving to a complete different country to a new job is how darn quickly I can get there; because of where my apartment and workplace are situated, I can easily make it from my front door to my desk in five minutes. To put it in perspective, my previous job took a 3-hour round trip to get from my town into Edinburgh (honestly though? It was worth every bum-numbing minute), whereas now it’s 2 minute dash to the office if I run.
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There may be much I miss having left the place I called home for almost quester of a century, but there is even more I am looking forward to in the coming year. The past few months have been an enjoyable, sometimes surprising learning experience, and I’m sure the next few will take it to new heights.
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Not to brag, but you know… I don’t think I’ve ever had it so good.

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Author: Richard

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Richard is a real community builder, involved in various activities within the office, helps charities and has a degree in filmmaking and screenwriting. He’s a ”Creative”, interested in telling stories, making connections and helping generate ideas. An avid reader, he is passionate about gaming, food (don’t feed him after midnight) and history. He has plans for the future, and you -the one reading this sentence- are part of them.


Interested in becoming an Evaluator with BARE International?

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With BARE International we have all sorts of mystery visits, in a wide variety of industries. But what would the comments of a mystery shop at a rock festival look like exactly? We can only have a wild guess here.

You have applied for a ‘Festivals International: ALL’ visit. You have to visit the following festival location:
Shop: Pukkelpop
Location: Kiewit, Hasselt, BE
Shop date: 18th of August 2016
Your scenario: You have an eclectic taste in music and are looking for some alternative bands to discover. You are open to many kinds of music.
Please visit at least the following departments: Main Stage, Marque, Boiler Room, Club.
DO NOT visit the Main Stage from 10:40pm to 12:10am!

 

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What did you experience at the entrance of the location? How were you greeted/approached?

Before I entered the festival I noticed the bills advertising for other festivals. When I entered I was immediately greeted in a friendly manner. I had to place my belongings in a plastic box and walk through a detection gate, while security had a peek in my backpack. As the alarm went off I was frisked by a male security guard. They all did this with a smile and kind words.

 

Please write a comment about how you were helped with finding what you needed.

At the entrance there was a huge board with a timetable, where I could already make my own needs analysis and select which bands I wanted to check. There was a lot of choice, with over 80 bands and DJs to choose from and at least 10 stages to go to. There was also a catalogue with all the acts listed A-Z and a short and funny description. I think this was nicely done.

 

What did you particularly like about this visit?

What I particularly liked about this visit is the variety of bands. I think Wolfmother, The Last Shadow Puppets, Bloc Party and The Tallest Man On Earth gave some really interesting concerts. The pad thai I had for dinner, purchased from one of the many food stands, was excellent and not too spicy.

 

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What did you not like about this visit?

What I didn’t really like about this visit was that The Avalanches had cancelled their concert. Even though we knew that upfront, it wasn’t really a positive aspect. It would also have been better had the concerts of Mastodon and Warpaint not overlapped, as I had to choose Mastodon, but also was interested in Warpaint. It wasn’t a very easy choice and I didn’t really feel respected as a customer. I didn’t quite like the loud basses during Half Moon Run. I think sound quality could improve here.

 

Please upload your POV.

As a proof of visit I uploaded a picture of my wrist with the Pukkelpop wristband. You can check the day of the week and the date on it: THU 18.

 

Any tips for future evaluators?

Bring earplugs to the festival!

 

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Author: Gert
pimgpsh_fullsize_distr_Gert
Gert specialties are any coffee-related projects as well as reports in Dutch, French and English. In his free time he writes novels, plays and poems, and performs spoken word all over Flanders and the Netherlands. He also loves travelling, listening to music and going to concerts. He has a Master in Applied Linguistics and one in Modern Literature.


Interested in becoming an Evaluator with BARE International?

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Stockholm

It has already been 5 years since the office in Budapest opened its doors and started taking part in the customer research business. About these 5 years Shaalan, one of the company’s earliest hires gave us some insights.

 

You are working for BARE International for 5 years now. What was your first impression of the company?

Before I joined the company I already worked for it as a Mystery Evaluator. If I remember well, I did a jewellery visit. So I knew more or less how the Evaluator side works, but was curious about the other side of the job. I applied and got hired. After joining I received a 2 weeks’ training and was very interested in it, because previously it was really foggy how the visits and Resource Managers are working from the inside.

 

What was the office like?

It was a small starting team with 5 members who spoke different languages, plus the Office Manager. The small office was located near the Hungarian Parliament. It had a great view.

 

How was your first year?

I remember I picked up the phone on my second day and got many countries to manage like the Middle East and after that lots of Easter European countries I had no knowledge of at all. First of all I had to learn the culture and the different behaviours that could cause confusion. During the first year I got used to the job itself and this was the time when we started to build up our Evaluator base, because that wasn’t very big in Europe at that time. But after 1 year you will know your Evaluators by heart and you build trust with them and the community you manage will become more stable.

 

 

What has happened during the 5 years that have passed? It’s a long time, what kind of milestones do you remember from all these years?

Yeah, I grew older, moved in a lot of positions, but I was all the time around people. It was either community management or recruitment. I became more experienced in the job, but challenges are still there. This industry can surprise you all the time with the increasingly newer problems that need to be solved. Then come the brainstorming, trials and errors until we find the solution. Really exciting.

 

What did you learn so far?

Language barrier can be a big obstacle to do the job right. Most of the people at this company speak around 2.5 languages, but in worst-case scenario you can always use Google Translate. And of course language knowledge is important, but techniques and knowing how to use the given tools matter more. However, all these achievements wouldn’t be possible without our Evaluators and co-workers. Working in a team carries the greatest value for me.

 

What were the greatest achievements?

We are always growing, just like the office in Antwerp does. From 5 members in Budapest we grew significantly, around 40 people are working in the office now. Also, the offices in Europe are unique. The amount of talent accompanying with the cultural diversity makes them very colourful. You cannot find a similar atmosphere in other BARE offices across the globe. Our colleagues are from different European and Middle-Eastern countries, we even have some co-workers from Latin-America. It comes in handy because of the historical background of Europe and the amount of countries we are handling during the projects.

 

What do you think, what will the future hold?

We are trying to get more clients on board to continue growing. I was always a fan of showing the clients how we do a customer research, it’s not like a simple questionnaire. That’s why they turn to us and don’t do it in-house. We are the experts and we are the ones who can provide fact-based research on how they perform and in which areas they can improve. We are not only highlighting the problems, but we can give a detailed plan of how to overcome these issues and improve their ranks. It is more like consulting than simply providing a customer research and I think BARE International can do this as well. So I see our future in turning towards consulting.

 


Author: Anita @AnitaKocsis910facebook_profile picture

Anita is an employee of Bare International. Besides her work
at the Social Media and Recruitment team, she loves doing yoga,
travelling and reading. Her love for the automotive industry came
from the passion for innovations and technology. She has a master’s
degree in International Economics and Business.


Interested in becoming an Evaluator with BARE International?

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Want to be a guest blogger for BARE’s Mystery Evaluator’s Community?

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Wow, isn’t that a radical thought coming from an employee of a market research company that is fully dedicated to help raise customer satisfaction? Or maybe not.

Thinking of it, this should be the basic idea of how a company works. Just like Richard Branson, the founder of Virgin Group said in an interview with Inc.: „Virgin does not put the customer first. In fact, Virgin employees are the company’s top priority.” 

That sounds nice, but what does this have to do with customer service?

To put it simply, a lot. “It should go without saying, if the person who works at your company is 100 percent proud of the brand and you give them the tools to do a good job and they are treated well, they’re going to be happy,” and also “if the person who works at your company is not appreciated, they are not going to do things with a smile,Branson says to Inc.. If I continue this way of thinking then I would add that if an employee is not treated well, then the company can end up losing valuable people who could have contributed to its growth.

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Have you ever asked what will happen if a Mystery Evaluator gives a bad feedback? Will the owner of the company think employees first in this case too?

Good question. We don’t have an exact answer for this, but we heard some very promising things from our clients. Usually what we see is an ‘employees first’-attitude. Our clients are trying to help with trainings to those who are not performing very well. And on the other hand if somebody is made redundant it is not because of the mystery visits’ results.

In some cases the whole purpose of the mystery visit is to determine what topics to put in a training program, so the employees will get all the support from the company to do their job as best as they can.

As a result our Mystery Evaluators are helping a lot not just for the brands to provide a better customer service experience, but for the employees as well to find more satisfaction in their work.

What does your company do for you to feel valued?

 

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Author: Anita @AnitaKocsis910facebook_profile picture

Anita is an employee of Bare International. Besides her work
at the Social Media and Recruitment team, she loves doing yoga,
travelling and reading. Her love for the automotive industry came
from the passion for innovations and technology. She has a master’s
degree in International Economics and Business.


Interested in becoming an Evaluator with BARE International?

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Proofreading

 

Everybody likes to put some creativity into their daily work, and we all appreciate a touch of personality and identity of the evaluator writing the comments he or she is reporting to us. A nice writing style could even turn a commentbox into an interesting piece of literature – however, it goes without saying that there are limits to this. Imagine not having anyone check the reports that feature the below comments, so that the client gets to read them. Our client might get a good laugh out of it, just like the Data Quality team does once in a while, but apart from that it does not look very professional. Wouldn’t you agree?

 

Imagine visiting a well-known quality-lamp store, where the salesperson shows his customers “all the lambs”. What with employees whose “physcial description” includes an “exposed cranium”, “red eyes” or “amber eyes”? Not to mention a “black hair young woman” who is “very masked”. And those are only the common spelling, grammar or vocabulary mistakes. There are even more surprising sentences that we keep finding in the millions of sentences that are submitted in your reports.

 

How do you like this sentence, where creativity has struck once again and one term is written in four completely different ways, none of them correct: “Sale assistant said me, that piano is quality.  Sale asistant said me, that piano had good sound. Sale assitant said me, that my daughter will be satisfied with it. Sale assiant said me there is a sale.

 

Or can you more or less understand what the evaluator was trying to say when writing: “Clerk to I with smile of service.”, “The service works hard very much and professional.”, “Also the one who aim at each family possessions evaluate a valid benefit.”, “I can understand for this demonstration and stimulus me for purchase.”, “There give no forms”, “Tha sales person was a young man with skin masts and shaved hair.”, “They had two manequies emulating Rihana atittude, very well done”, “a slightly body builded build”, “The store was well prepared and a lot of parish priest”, “The cool store was a relief from the high humidity and vog. It was very voggy outside”, “I could walk easily inside the shop and through the clothes.”

 

Some mistakes are rather frequently used. It might be useful to avoid writing the following mistake in professional communication: “Then I started a conversation by myself.” Another good piece of advice is to avoid stating the obvious: “Their 3 year warranty is for 3 years”. When assessing a restaurant service, please make sure to spell the word “tongs” correctly. You might not find it a good idea to report about a waitress using her thongs to distribute bread rolls to the diners.

 

Some other quite remarkable and funny mistakes: “As soon as I entered the train, the attendant came immediately.” “The terrace chairs were covered with birth droppings.”, “The former headquarter is in rehabilitation.”, “The TA did not offer me a second foot item.”, “The restaurant was self eating.”, “When I entered the shop the 2 sales assistants were disgusting about the collection”. A restaurant offered lots of different fruits on the breakfast buffet, which was referred to as “a basket case of fruit”.

 

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I will leave you with some combinations of words that somehow made it into the commentboxes of submitted reports. For your pleasure. Yes, the below texts were indeed written with the purpose of sending them to the client. Job well done.

 

when ı was been to there ı ask her.she is workıng aloıne there.She hasnt got name board.she is lookıng frıendly.but she saıd me we havent got it.Thıs shop not saıllıng

 

Big and good shop-window front, however, only well observably for the pedestrians because trees shift the view and require near two crossroads the attention.

 

Visit the intention not covered awaited since the seller only promoter I explained about the offer and I do not promoted the model that I buscaba.ni to be used and that so are the number is the number of celulares.en any time I wonder which was the model I was looking for did not attempt to comvens

 

He had asked me if my price range was on high or low end. I told him I had a cheap Dutch husband because I do.

 


Author: Gert
pimgpsh_fullsize_distr_Gert
Gert specialties are any coffee-related projects as well as reports in Dutch, French and English. In his free time he writes novels, plays and poems, and performs spoken word all over Flanders and the Netherlands. He also loves travelling, listening to music and going to concerts. He has a Master in Applied Linguistics and one in Modern Literature.


Interested in becoming an Evaluator with BARE International?

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Want to be a guest blogger for BARE’s Mystery Evaluator’s Community?

Apply to: akocsis@bareinternational.com

Diversity in the office

Most of us know The Jungle Book, one of Kipling’s greatest novels. It tells the story of a young boy named Mowgli. He was raised by the she-wolf Raksha, mentored by Bagheera the panther, and is best friends with a bear called Baloo. Do you think Mowgli would have had the same adventures or even been the same boy if he had not had diverse “characters” being part of his life?

Well, here at BARE International, we do not have wolves, panthers or bears working with us but what we do have is a diverse “pack” of colleagues!

Are you the wolf, the panther or the bear?

From all of the important characters in Mowgli’s life I could relate myself the most with Raksha. She did not care about the fact that Mowgli was a human and accepted him as he was. She raised him the best she could and I can imagine that letting him go must have been very hard.

Now let’s see how my colleagues answered when I had asked them what character of Mowgli’s entourage they felt the most related to:

AKiss final_blogbaAlexandra – Hungarian, Budapest office

I would go for the panther. I might annoy people sometimes with it but I prefer playing by the books. However I can be all about fun as well and enjoy life, so I do have a Baloo-side in me!

 

 

 

Sarah_blog_just for now2Sarah – Belgian, Antwerp office

I relate myself more with the panther as I often feel very protective towards my friends and family. From the moment someone gets into my heart I feel that I could walk through fire for them.

 

 

 

Enrique_officialEnrique – Venezuelan, Antwerp office

This is a difficult choice for me as I feel that I have all 3 of them in me but mostly, depending on the situation, either the mentor or the friend/fun part in me pops-up. So, I’d go for the panther as well as the bear!

 

 

 

DSC01057_edited_for blogJelena – Serbian, Budapest office

Definitely Baloo the bear! He is the most emotional of the three. He is not afraid to show when he is sad or when he is happy. He has a high level of empathy, bravery, and self-awareness. And let’s not forget his great sense of humour, either!

 

And now let me ask you this question: Are you the wolf, the panther or the bear?

 

 


Author: Wara 20150625_172744_resized

Wara joined BARE International almost 7 years ago. Born in Thailand and moved to Belgium as a child, she knows how it feels to be “stuck” between cultures. Thanks to her optimistic mindset, she always tries to see a positive outcomes in everything. Her goal in life is to be happy, to live by example in order to inspire people around her… especially her son.


Interested in becoming an Evaluator with BARE International?

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Diseño sin título

If someone asked you to remember the moment you got “hooked” by something that you are passionate about, would you be able to pinpoint it? I can! It was 1994 and I remember watching the Formula 1 Grand Prix with my family. I’m not sure whether it was the fact that I really felt happy watching it with my loved ones or the fact that I found this world so exciting. Whatever it was, I knew that I wanted to know more. From that moment on, this became my passion. Why?

The search for perfection

Diseño sin título (1)In the world of Formula 1 there is a strong aim for perfection. From the way all parts of an engine need to work perfectly as designed, to the pit crew working in perfect harmony, to the driver’s perfect performance. Every person involved and every little component must work on such a high level of cooperation and alignment. In this world the saying: “Each team is just as strong as its weakest link” really is a fact. This fascinates me every time!

My Schumacher inspiration

Formula 1 is considered the world’s most demanding race. Both physical fitness and mental strength are mandatory and each “weakness” can be catastrophic on the track. From 1994, racing driver Michael Schumacher was in the spotlight for 3 years. He became my source of inspiration and my idol growing up. After having read his biography some years ago I got even more inspired. The drive, the passion and devotion he showed towards his profession was exemplary. I’ve taken over these values except his love of adrenaline… one step too far for me.

How this passion defined me

Formula 1 still plays an important role in my life and I can easily say that this has really defined my professional life as well. I’m passionate about my work and have a high sense of quality that some of my colleagues can describe as perfectionism. These factors are important to me in my engagement towards an employer. Here at BARE International, a company that I call my professional home for over 5 years now, we are also working towards determining the weakest link for our clients. They will then be able to eliminate or improve them in order to gain success in their fields. Because like Formula 1, I believe that excellence is not something occasional but continuous.

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This story was written by Wara inspired by Thomas’ thoughts.

 


Author: Wara 20150625_172744_resized

Wara joined BARE International almost 7 years ago. Born in Thailand and moved to Belgium as a child, she knows how it feels to be “stuck” between cultures. Thanks to her optimistic mindset, she always tries to see a positive outcomes in everything. Her goal in life is to be happy, to live by example in order to inspire people around her… especially her son.


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E = MC

Let’s talk about one of the most important topics in the world. The very substance that will get you through your working day and back home again: coffee! More specifically, let me introduce to you the exclusive Swiss coffee brand that uses coffee capsules instead of coffee beans but still offers a great taste. Not yet convinced? Ask any coffee drinker or read my blog message below.

They have been one of our longest and most cherished clients, and over the past few years we’ve indulged in all kinds of projects with them, ranging from recorded customer service calls to visits to their exclusive stores to big multimedia store visits. Their purpose has always been to evaluate the customer service; the friendliness, professionalism and knowledge of the coffee specialist regarding the brand and the coffee industry in general; as well as, in case of mystery visits in electronics stores, to analyse the visibility of the brand compared to its competitors.

shutterstock_139929448_resizedOut of these three projects, let us have a look at our most popular channel, the calls, which can be grouped into two scenarios: New Member and Technical. Either the evaluator is asked to subscribe as a brand new member or the idea is to simulate a technical problem with the coffee machine, in order to find out how the coffee specialist would solve it.

Now let us have a look at what they have to offer their loyal customers. You will find that their arrangement of espressos, lungos and ristrettos has been ever-expanding, including various flavours, ranging from low to high intensity. A range of decaffeinated capsules ensures that you can even enjoy a cup of coffee in the evening, without having to lie awake in bed all night. Their limited editions range from all over the world, from Mexico to Peru to Rwanda. Doesn’t that sound lovely?

Several kinds of machines give the customer the opportunity to drink their coffee in any way they want, as some of them are equipped with a milk frother for a wide range of coffee recipes such as the old-time classic, the cappuccino, or a delicious macchiato.

Our mystery calls and shops are the ideal way to discover the wonderful world that is coffee. It might also be a good idea to have a coffee before setting out on a mystery adventure for any of our other clients, so that you won’t fall asleep. And it definitely beats having some beers or a bottle of wine before having a test drive at a car dealership.

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Author: Gert
pimgpsh_fullsize_distr_Gert
Gert specialties are any coffee-related projects as well as reports in Dutch, French and English. In his free time he writes novels, plays and poems, and performs spoken word all over Flanders and the Netherlands. He also loves travelling, listening to music and going to concerts. He has a Master in Applied Linguistics and one in Modern Literature.

 


Interested in becoming an Evaluator with BARE International?

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Want to be a guest blogger for BARE’s Mystery Evaluator’s Community?

Apply to: akocsis@bareinternational.com