‘B2B companies are starting to see the value of investing in customer experience and the advantage it can give them over the competition.’ BARE shares an article by Blake Morgan for Forbes about the new focus on customer experience in the B2B world.
https://www.bareinternational.eu/wp-content/uploads/sites/6/2020/08/two-men-talking-on-focus-photography-2182977-1030x687-1.jpg6871030skisshttps://www.bareinternational.eu/wp-content/uploads/sites/6/2023/05/BARE-ISO-Badge-2023-1.pngskiss2020-12-08 17:19:402022-08-15 13:10:42B2B WAKES UP TO THE BENEFITS OF CUSTOMER EXPERIENCE
‘When a customer no longer has to enter the store, the retailer has lost every touchpoint that exists within the store environment.‘ BARE shares an article by Sandy Smith for NRF on BOPIS (buy online, pick up in store) and curbside customer experience.
https://www.bareinternational.eu/wp-content/uploads/sites/6/2020/12/pexels-anna-shvets-4226269-1030x687-1.jpg6871030skisshttps://www.bareinternational.eu/wp-content/uploads/sites/6/2023/05/BARE-ISO-Badge-2023-1.pngskiss2020-12-04 10:50:562022-08-15 13:10:43THROUGH THE RETAIL LENS: THE CURBSIDE CUSTOMER EXPERIENCE
‘E-commerce shopping has steadily grown, even accelerated due to Coronavirus, expected to reach $4.2 billion globally in 2020 (Statista) and be more than 16% of global retail sales. Nearly every category and vertical has been impacted, including books, video, electronics, and of course household goods. We can expect this holiday season to be even bigger.’ BARE shares an article by Mat Zucker for Forbes with shopper behavior and marketing.
https://www.bareinternational.eu/wp-content/uploads/sites/6/2020/11/Untitled-design-8-1030x580-1.png5801030skisshttps://www.bareinternational.eu/wp-content/uploads/sites/6/2023/05/BARE-ISO-Badge-2023-1.pngskiss2020-11-26 14:57:292022-08-15 13:10:13E-COMMERCE MARKETING: PREPARING FOR THE NEW WAVE OF CUSTOMERS
‘With a shift to online shopping and longer sales periods, Black Friday 2020 will look drastically different than it has in the past. But those aren’t the only changes—the items customers will be buying will also be different, reflecting the unusual year that is 2020.’ BARE shares an article by Blake Morgan for Forbes with 10 items customers will be buying on Black Friday this year.
https://www.bareinternational.eu/wp-content/uploads/sites/6/2020/11/pexels-andrea-piacquadio-853151-1030x687-1.jpg6871030skisshttps://www.bareinternational.eu/wp-content/uploads/sites/6/2023/05/BARE-ISO-Badge-2023-1.pngskiss2020-11-20 11:23:082022-08-15 13:10:1310 THINGS CUSTOMERS WILL BE BUYING ON BLACK FRIDAY 2020
‘The COVID pandemic has had a devastating impact on high street retail, with in-store footfall continuing on a downward spiral in markets all over the world, and retailers forced to accelerate their move into e-commerce.’ BARE shares an article by Alison Coleman for Forbes on bridging the gap between in-store CX and mass migration to online sales.
https://www.bareinternational.eu/wp-content/uploads/sites/6/2020/11/retail-shopping.jpg6871030skisshttps://www.bareinternational.eu/wp-content/uploads/sites/6/2023/05/BARE-ISO-Badge-2023-1.pngskiss2020-11-16 12:48:382022-08-15 13:10:14HOW RETAILERS ARE USING TECH TO TAKE THEIR IN-STORE CUSTOMER EXPERIENCE ONLINE
‘Many organizations today consider customer experience to be key in differentiating them from competitors. This is vital, as most businesses are now operating more-so online than in person because of the pandemic. The online world brings with it increased competition, particularly from digital natives. While most businesses can’t compete with digital natives from a technology perspective, they should be looking to other ways they can provide value to customers that will secure their loyalty.’ BARE shares an article by Neil Hammerton for ITProPortal with key differences between customer service and customer experience.
https://www.bareinternational.eu/wp-content/uploads/sites/6/2020/11/gabriel-gonzalez-LCqbUcMUO0c-unsplash-1030x579-1.jpg5791030skisshttps://www.bareinternational.eu/wp-content/uploads/sites/6/2023/05/BARE-ISO-Badge-2023-1.pngskiss2020-11-05 13:42:302022-08-15 13:10:14WHY BUSINESSES NEED TO UNDERSTAND THE DIFFERENCE BETWEEN CUSTOMER SERVICE AND CUSTOMER EXPERIENCE
Although customer experience has been coined as a key facet of a company’s brand perception, and in turn, the quality of its products, the term is not one we see often in industry.’ BARE shares an article by Lindsay Gilder for Thomas with customer experience tips for industrial businesses.
https://www.bareinternational.eu/wp-content/uploads/sites/6/2020/11/pexels-chevanon-photography-1108101-1030x686-1.jpg6861030skisshttps://www.bareinternational.eu/wp-content/uploads/sites/6/2023/05/BARE-ISO-Badge-2023-1.pngskiss2020-11-02 16:54:302022-08-15 13:10:154 STEPS TO BRINGING CUSTOMER EXPERIENCE BACK INTO INDUSTRIAL B2B SALES
‘Years ago, I sat in on a sales presentation. The salesperson shared three options a client might expect when doing business with his company. The options were high quality, quick service and low price. He told the customer, “You get to choose two of the three.”‘ BARE shares an article by Shep Hyken for Forbes on consumer demand trends.
https://www.bareinternational.eu/wp-content/uploads/sites/6/2020/10/Woman-shopping.jpg6871030skisshttps://www.bareinternational.eu/wp-content/uploads/sites/6/2023/05/BARE-ISO-Badge-2023-1.pngskiss2020-10-26 15:17:242022-08-15 13:10:15CUSTOMERS ARE CALLING THE SHOTS
‘Covid has accelerated plenty of business trends, but personalization is one that’s often overlooked.’ BARE shares an article by Shama Hyder for Forbes on virtual personalized services.
‘Disengaged employees cost US organizations an estimated $450 to $550 billion a year, according to Gallup’s State of the American Workplace Survey. Many organizations try to improve employee engagement by throwing money at the problem — offering free food, free beer and other perks to improve employee satisfaction scores. But employee engagement is not about pool tables at the office or ice cream breaks in the afternoon — and it’s not just an HR issue.’ Here, BARE shares an article by Melissa Henley for CMS Wire on how to solve employee experience problems with customer experience skills.
B2B WAKES UP TO THE BENEFITS OF CUSTOMER EXPERIENCE
‘B2B companies are starting to see the value of investing in customer experience and the advantage it can give them over the competition.’ BARE shares an article by Blake Morgan for Forbes about the new focus on customer experience in the B2B world.
Read more
THROUGH THE RETAIL LENS: THE CURBSIDE CUSTOMER EXPERIENCE
‘When a customer no longer has to enter the store, the retailer has lost every touchpoint that exists within the store environment.‘ BARE shares an article by Sandy Smith for NRF on BOPIS (buy online, pick up in store) and curbside customer experience.
Read more
E-COMMERCE MARKETING: PREPARING FOR THE NEW WAVE OF CUSTOMERS
‘E-commerce shopping has steadily grown, even accelerated due to Coronavirus, expected to reach $4.2 billion globally in 2020 (Statista) and be more than 16% of global retail sales. Nearly every category and vertical has been impacted, including books, video, electronics, and of course household goods. We can expect this holiday season to be even bigger.’ BARE shares an article by Mat Zucker for Forbes with shopper behavior and marketing.
Read more
10 THINGS CUSTOMERS WILL BE BUYING ON BLACK FRIDAY 2020
‘With a shift to online shopping and longer sales periods, Black Friday 2020 will look drastically different than it has in the past. But those aren’t the only changes—the items customers will be buying will also be different, reflecting the unusual year that is 2020.’ BARE shares an article by Blake Morgan for Forbes with 10 items customers will be buying on Black Friday this year.
Read more
HOW RETAILERS ARE USING TECH TO TAKE THEIR IN-STORE CUSTOMER EXPERIENCE ONLINE
‘The COVID pandemic has had a devastating impact on high street retail, with in-store footfall continuing on a downward spiral in markets all over the world, and retailers forced to accelerate their move into e-commerce.’ BARE shares an article by Alison Coleman for Forbes on bridging the gap between in-store CX and mass migration to online sales.
Read more
WHY BUSINESSES NEED TO UNDERSTAND THE DIFFERENCE BETWEEN CUSTOMER SERVICE AND CUSTOMER EXPERIENCE
‘Many organizations today consider customer experience to be key in differentiating them from competitors. This is vital, as most businesses are now operating more-so online than in person because of the pandemic. The online world brings with it increased competition, particularly from digital natives. While most businesses can’t compete with digital natives from a technology perspective, they should be looking to other ways they can provide value to customers that will secure their loyalty.’ BARE shares an article by Neil Hammerton for ITProPortal with key differences between customer service and customer experience.
Read more
4 STEPS TO BRINGING CUSTOMER EXPERIENCE BACK INTO INDUSTRIAL B2B SALES
Although customer experience has been coined as a key facet of a company’s brand perception, and in turn, the quality of its products, the term is not one we see often in industry.’ BARE shares an article by Lindsay Gilder for Thomas with customer experience tips for industrial businesses.
Read more
CUSTOMERS ARE CALLING THE SHOTS
‘Years ago, I sat in on a sales presentation. The salesperson shared three options a client might expect when doing business with his company. The options were high quality, quick service and low price. He told the customer, “You get to choose two of the three.”‘ BARE shares an article by Shep Hyken for Forbes on consumer demand trends.
Read more
THREE STEPS TO CREATING INCREDIBLE VIRTUAL CUSTOMER EXPERIENCES
‘Covid has accelerated plenty of business trends, but personalization is one that’s often overlooked.’ BARE shares an article by Shama Hyder for Forbes on virtual personalized services.
Read more
CX WEEK: SOLVING EMPLOYEE EXPERIENCE PROBLEMS WITH CUSTOMER EXPERIENCE SKILLS
‘Disengaged employees cost US organizations an estimated $450 to $550 billion a year, according to Gallup’s State of the American Workplace Survey. Many organizations try to improve employee engagement by throwing money at the problem — offering free food, free beer and other perks to improve employee satisfaction scores. But employee engagement is not about pool tables at the office or ice cream breaks in the afternoon — and it’s not just an HR issue.’ Here, BARE shares an article by Melissa Henley for CMS Wire on how to solve employee experience problems with customer experience skills.
Read more