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USING GAMIFICATION TO BOOST CUSTOMER EXPERIENCE
Gamification, the practice of providing rewards to drive people to undertake particular actions, can improve customer experiences (CX) whether the strategy is used on the customer or on the employee side, according to experts familiar with gamification strategies. BARE shares an article of CMS.
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RETAILERS REPORT THAT PANDEMIC SHOPPERS ARE BUYING MORE HOME AND DESIGN PRODUCTS
‘With an unprecedented amount of time spent in their domestic spaces, Americans also began shopping to redecorate them.’ BARE shares an article by Elizabeth Fazzare for Forbes with data on rising home and design shopping trends.
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HOW BEAUTY RETAIL WILL CHANGE AS STORES REOPEN
‘How much of consumers’ new online beauty shopping habits will stick when stores reopen? How should beauty retailers react?’ BARE shares an article by Richard Kestenbaum for Forbes with new trends and innovations in the beauty retail industry.
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CX Will Be Essential for Rebuilding After COVID-19: Four Steps You Need to Take Now
CX has become one of the most important ways companies can stand out from the crowd—and also one of the most confounding issues. Yet B2B companies still struggle to understand how consumer trends are driving expectations. BARE shares an article of MarketingProfs written by Christine Rimer.
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CUSTOMER VALUE LIES IN THE EYES OF THE BEHOLDER
‘Much has been written about customer service through the years, but the events of the past few months have changed the conversation in a big way. The rise in on-line buying has created new questions about how to build customer loyalty with someone you never actually meet.’ BARE shares an article by Jill Griffin for Forbes on how customers determine value.
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4 ACTIONABLE CUSTOMER EXPERIENCE STATISTICS FOR 2020
‘Even in the midst of a global pandemic, there is one thing that’s for sure: people still want to be treated well. This concept is at the core of customer experience — the simple idea of people wanting to feel seen, known, and appreciated by the companies they’re buying from.’ BARE shares an article by Daniel Newman for Forbes on how ‘CX will be the key brand differentiator by the end of 2020 – even more than price or product quality.’
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WAYS TO WIN WITH CURBSIDE CUSTOMER EXPERIENCE
‘Customers who once wandered the aisles of stores now place orders online. Employees keep their distance from customers instead of greeting them personally.’ BARE shares an article by Blake Morgan for Forbes about how retailers are adapting with curbside pickup in order to serve customers and keep their businesses afloat.
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THE GROCERY INDUSTRY SPEAKS: ECOMMERCE IS HERE TO STAY
‘As eCommerce’s share of overall retail sales shot past an estimated 25% (up from 17% in 2019), the consumer packaged goods (CPG) industry has rushed to adapt to a rapidly changing business model. ‘ BARE shares an article by Kiri Masters for Forbes discussing the rise eCommerce among grocery shoppers.
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THE CUSTOMER OF THE FUTURE WANTS CONNECTION AND PROGRESS
‘Every consumer has their go-to brands—the companies they will do business with again and again because of a trusted track record, great product and strong service. Every company wants to be a go-to brand, only about one-third of them reach that status.’ BARE shares an article by Blake Morgan for Forbes on the connection and progress for customers of the future.
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HOTELS, TRAVEL: HOW PRIVACY WILL BE THE NEW LUXURY THIS SUMMER
‘Many travel habits will morph as tourism slowly returns. But across all the trends experts point to, the one constant is the “p” word: Privacy. Have we all become semi-recluses through quarantine?’ BARE shares an article by Tamara Thiessen for Forbes about the upcoming changes for hotel stays and luxury travel.
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