Once upon a time, the hospitality industry primarily focused on providing a place to sleep and a meal to start the day. Today, hotels have evolved into dynamic environments where the distinction between hospitality and entertainment is increasingly blurred.
Travelers are looking for authentic guest experiences that engage their senses and inspire creativity. This demand has grown significantly, especially with the rise of artificial intelligence. In this article, Linda Amraen, the Global Director of Hospitality, discusses the AI-augmented changes happening in the hospitality industry.
THEMES
Imagine checking into a themed hotel that feels like stepping into a movie set—whether it’s a retro 80s vibe or a luxurious medieval castle, there’s something for everyone. The Moxy Hotels, a brand by Marriott, exemplifies this playful spirit with their vibrant decor and lively communal spaces, encouraging guests to mingle and create memories.
Using AI, these hotels can analyze guest preferences to create experiences that resonate perfectly and personally to their guests. Who knew a getaway could feel like a personalized Hollywood blockbuster?
ENTERTAINMENT
Forget about the days of dull hotel lounges; today’s hospitality venues pulse with life, featuring everything from local bands to Broadway-style performances.
The Hard Rock Hotel chain takes this to heart, offering live music events and rock-themed experiences that turn a simple meal into an unforgettable experience.
AI steps in here too, optimizing show schedules to ensure the best acts play when the most guests are around.
DINING
The rise of celebrity chefs has turned hotel restaurants into culinary hotspots, where every meal feels like a Michelin-starred experience. The Nobu Hotels, boasting partnerships with the world-renowned Nobu restaurant, offer guests the chance to indulge in exquisite cuisine crafted by celebrity chefs.
Themed dining events and interactive cooking classes offer guests enjoyable meals that appeal to their tastes.
AI assists chefs in keeping up with trends, developing menus that meet current food trends and dietary needs, ensuring a wide range of preferences are accommodated for any guest.
HEALTH & WELLNESS
Health retreats are now all the rage, where guests can indulge in yoga sessions followed by spa treatments that make you feel like royalty. The Canyon Ranch resorts exemplify this trend, offering wellness programs that incorporate fitness, nutrition, and relaxation.
AI can personalize these wellness journeys, offering tailored plans that help guests unwind and recharge based on their individual needs.
In the world of hospitality, every stay is an opportunity for excellence and every meal is an occasion to savor. Here, AI serves as a valuable tool, while humans are the skilled professionals who utilize it. Together, they create a well-coordinated experience that combines technology and personal service, ensuring memorable moments for guests.
Linda Amraen, Global Director of Hospitality at BARE International and esteemed IHSC member, brings nearly 20 years of expertise across hotels, restaurants, gaming, and more. A seasoned leader in market research and guest experience, Linda collaborates with global hospitality brands to drive innovation, optimize operations, and deliver exceptional service standards.
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