The hospitality industry focuses heavily on face-to-face communication. However, the digital revolution has now forever changed almost every aspect of our world — perhaps none more so than customer service.

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The race to own customer experience is on! Customer experience research (CXR) is the process of collecting data regarding the experience customers have with a company. As straightforward as it may sound, CXR is a complex equation that goes as deep as the data will allow.

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Since the Wright brothers first flew Kitty Hawk in 1903, airplanes have come a long way. However, despite the many advantages of air travel, customer service is one of the few things airlines are rapidly tarnishing their reputation over. Read more

Ever wondered what you can do to improve your customers’ experience with your brand? Now is the time to create a customer experience (CX) strategy.

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21st of May was the World Day for Cultural Diversity for Dialogue and Development. Read more

As a business, your online reputation is incredibly precious. As more consumers rely on online research, your brand’s reputation can make or break your business. Read more

‘Team members must be “people persons.” In the hospitality industry, we are always interacting, whether it’s with co-workers, guests, or vendors. If we cannot do our job with a spirit of hospitality, executing genuine guest service, we will fail our team and our guests.‘ BARE shares an article by Larry Stuart for Forbes on “Hiring The Spirit Of Hospitality.”

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‘Delivering an optimal customer experience is, without a doubt, one of the most critical aspects of building a successful business. It is what directly influences the relationship between customer and brand, and helps drive loyalty.‘ BARE shares an article by Diana Serrano for Customer Think on “Want to Build Positive Customer Experience? Start with Your Employees.

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Jason Bare, Global Vice President for BARE International, has been chosen to sit on the Board of Directors for the Americas division of Mystery Shopping Professionals Association.

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